When it comes to your maturing dog, taking a proactive approach to his nutrition helps keep him active, happy, and feeling young. That’s why Purina® Active Senior 7+ brand Adult Dog Food is made with easy-to-chew soft chunks and crunchy bites with whole grains. Plus it’s formulated with a special combination of high quality protein and antioxidant nutrients, including Vitamins C & E to help your mature dog continue to live a long, healthy life.
- High Quality Protein for strong muscles including a healthy heart
- With Whole Grains for digestive health
- 23 Vitamins & Minerals Including Antioxidants
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Product Information
Guaranteed Analysis
| Crude Protein (Min) | 26.0% |
| Crude Fat (Min) | 8.0% |
| Crude Fiber (Max) | 7.0% |
| Moisture (Max) | 14.0% |
| Linoleic Acid (Min) | 1.4% |
| Calcium (Ca) (Min) | 0.8% |
| Phosphorus (P) (Min) | 0.6% |
| Vitamin A (Min) | 14,000 IU/kg |
| Vitamin E (Min) | 460 IU/kg |
| Ascorbic Acid (Min)** | 70 mg/kg |
**Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
Ingredients
Ground yellow corn, corn gluten meal, ground wheat, meat and bone meal, soybean hulls*, soybean meal, animal fat preserved with mixed-tocopherols (form of Vitamin E), sugar, water, animal digest, propylene glycol, phosphoric acid, salt, sorbic acid (a preservative), L-Lysine monohydrochloride, Vitamin E supplement, calcium propionate (a preservative), potassium chloride, choline chloride, L-ascorbyl-2-polyphosphate (source of Vitamin C), added color (Red 40, Yellow 5, Blue 2), zinc sulfate, zinc proteinate, ferrous sulfate, niacin, manganese sulfate, manganese proteinate, Vitamin A supplement, calcium carbonate, Vitamin B-12 supplement, calcium pantothenate, copper sulfate, copper proteinate, thiamine mononitrate, garlic oil, pyridoxine hydrochloride, riboflavin supplement, Vitamin D-3 supplement, menadione sodium bisulfite complex (source of Vitamin K activity), calcium iodate, folic acid, biotin, sodium selenite.
S-4100
*9% - a source of fiber
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How Much To Feed
Purina® Body Condition Chart



Recommended Daily Feeding Amount for dogs 7 years and older using a standard 8-oz. measuring cup
Purina® Active Senior 7+ brand Adult Dog Food
| 3 to 12 lbs. |
1/2 to 1-1/4 cups |
| 13 to 20 lbs. |
1-1/4 to 1-3/4 cups |
| 21 to 35 lbs. |
1-3/4 to 2-1/2 cups |
| 36 to 50 lbs. |
2-1/2 to 3-1/4 cups |
| 51 to 75 lbs. |
3-1/4 to 4-1/4 cups |
| 76 to 100 lbs. |
4-1/4 to 5-1/4 cups |
| Over 100 lbs. |
5-1/4 cups plus 1/3 cup for each 10 lbs. of body weight over 100 lbs. |
Amounts are recommended for an average adult dog with normal activity. Remember food intake requirements vary depending on age, activitiy, and environment, and should be adjusted accordingly.
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THE PURINA® LIFE PLAN® An unprecendented fourteen-year study by Purina proves that you can help extend your dog's healthy years by feeding to his ideal body condition throughout his life. Use the Recommended Daily Feeding Amounts as shown
SWITCHING TO PURINA ACTIVE SENIOR 7+: When switching to Purina Active Senior 7+ from another food, allow 7 to 10 days for the transition. Gradually add more Purina Active Senior 7+ and less of the previous food to your pet’s dish each day until the changeover is complete.
EASY TO FEED: If desired, serve moistened by adding warm water (3 parts kibble to 1 part water).
WATER: Provide adequate fresh water, in a clean container, for your dog daily.
Purina® Active Senior 7+ brand Adult Dog Food is not intended for growing puppies, pregnant or lactating females, or hardworking dogs. Purina® Puppy Chow® brand Puppy Food and Purina® Dog Chow® brand Dog Food have products specifically formulated to meet the nutritional needs of each of these dogs.
VETERINARY CARE: Consult your veterinarian for specific nutritional needs, regular checkups, routine vaccinations and other health care for your dog.
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